| Strategy: |
In conjunction with the release of this campaign for a lemon flavored product, Geiger selected several items to compliment the new flavor. Items such as the lemon-scented highlighter, the lemon Inkbend Jr. Pen and the lemon-scented air freshener were all staple items in our latest catalog. In addition to these great lemon themed items, Geiger selected several items in a "lemon" color to support the advertising campaign. Items such as the Port & Company Essential T-Shirt and a scan radio with compass were added to the catalog.
|